by Fernando Sierra | Dec 29, 2025 | Blog
Some time ago (I couldn’t say exactly how long), in a conversation with an IT development specialist, I came across the following statement: “I no longer know how to provide my clients with sufficiently creative solutions, how to satisfy their thirst for...
by Fernando Sierra | Dec 29, 2025 | Blog
In one way or another, whether because our professional responsibilities are tied to the analysis and/or development of marketing strategies in the digital channel, because we consider ourselves avid explorers of the topic, or simply because we find ourselves in an...
by Fernando Sierra | Dec 29, 2025 | Blog
Much has been written about the key skills that should be sought in a sales professional, especially those responsible for the daily management of clients and who are the face of the organization to them. Numerous analyses, mostly lacking in scientific basis, attempt...
